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GET
/
v1
/
creators
Creator Profile by URL
curl --request GET \
  --url https://api.upriver.ai/v1/creators \
  --header 'X-API-Key: <api-key>'
{
  "bio": {
    "summary": "MrBeast is a YouTube creator known for expensive stunts and philanthropy."
  },
  "channels": [
    {
      "platform": "<string>",
      "handle": "<string>",
      "url": "<string>",
      "platform_id": "UCBcRF18a7Qf58cCRy5xuWwQ",
      "display_name": "MrBeast",
      "channel_relationship": "attached",
      "profile_pic_url": "https://yt3.ggpht.com/...",
      "subscriber_count": 4227,
      "subscriber_count_text": "4.2K",
      "follower_bucket": {
        "id": "<string>",
        "display": "<string>",
        "min_followers": 1,
        "max_followers": 49999
      },
      "engagement_metrics": {
        "avg_views": 125000,
        "avg_likes": 5000,
        "avg_comments": 500,
        "avg_engagement_rate": 0.05
      },
      "video_metrics": {
        "avg_duration_seconds": 615,
        "lookback_weeks": 12,
        "pct_over_8m": 66.7,
        "uploads_per_week": 1.75,
        "weeks_observed": 12,
        "window_complete": true
      },
      "relative_metrics": {
        "engagement": {
          "benchmark_basis": {
            "platform": "<string>",
            "follower_bucket_id": "<string>",
            "specificity": "follower_bucket",
            "benchmark_date": "<string>",
            "content_category": {
              "id": "<string>",
              "name": "<string>"
            }
          },
          "avg_views": {
            "band": "bottom_25"
          },
          "avg_engagement_rate": {
            "band": "bottom_25"
          }
        }
      }
    }
  ],
  "labels": [
    {
      "id": "<string>",
      "name": "<string>",
      "type": "category",
      "level": 1,
      "parent_id": "beauty"
    }
  ],
  "tags": [
    {
      "id": "<string>",
      "name": "<string>"
    }
  ],
  "creator_id": "<string>",
  "redirect": {
    "canonical_creator_id": "cb4f53f0-c905-4c0a-86df-9a6c7551c408",
    "reason": "merged",
    "requested_creator_id": "97ca4d8c-c1b2-4c73-a4f0-7ac6bb05e0cf"
  },
  "audience": {
    "description": "Young female audience interested in comedy and lifestyle content.",
    "gender": {
      "value": "female",
      "percentage": 72,
      "confidence": "medium"
    },
    "age": {
      "min_age": 13,
      "max_age": 24,
      "segments": [
        {
          "percentage": 50,
          "min_age": 13,
          "max_age": 17
        }
      ],
      "confidence": "medium"
    },
    "geography": {
      "countries": [
        {
          "country": "<string>",
          "country_name": "United States",
          "percentage": 65
        }
      ],
      "international": true,
      "confidence": "medium"
    },
    "languages": {
      "value": "<string>",
      "breakdown": [
        {
          "language": "<string>",
          "percentage": 50
        }
      ],
      "confidence": "medium"
    }
  }
}

Authorizations

​
X-API-Key
string
header
required

Query Parameters

​
url
string
required

Known social media profile URL for the creator. Example: https://youtube.com/@handle

​
include
string[]

Optional expansions to include in the response.

The same include options are available on GET /v1/creators (lookup by URL) and GET /v1/creators/{creator_id} (lookup by stable ID).

Include values and what each adds:

  • engagement_metrics: Recent per-channel engagement performance (average views, likes, comments, engagement rate). Returned as channels[].engagement_metrics.
  • video_metrics: Per-channel upload cadence and duration-based inventory signals over a trailing 12-week window (YouTube). Returned as channels[].video_metrics.
  • relative_metrics: Per-channel public benchmark summaries compared with similar creators. Returned as channels[].relative_metrics.
  • bio: Creator summary and key context. Returned as top-level bio.
  • audience: Directional audience demographics (age, gender, geography). Returned as top-level audience.
  • brand_safety: Brand safety advisories with citations. Returned as top-level brand_safety.
  • creator_id: Backward-compatible no-op; creator_id is always returned.

Format:

  • Repeat params: ?include=engagement_metrics&include=bio
  • CSV: ?include=engagement_metrics,bio

See Creator Engagement Metrics for metric definitions and edge cases.

Response

Successful Response

Response returned by the creator get endpoint.

​
bio
CreatorBio · object

Biographical summary of the creator. Only present when include=bio is specified.

​
channels
CreatorPlatform · object[]

Social media channels for the creator across supported platforms.

​
labels
CreatorLabel · object[]

Descriptive labels for the creator. Includes stable categories (type='category', use for filtering) and dynamic tags (type='tag'). See /media_categories for the full category taxonomy.

​
tags
CreatorTag · object[]
deprecated

DEPRECATED: Use 'labels' instead. This field will be removed in a future version.

​
creator_id
string | null

Stable Upriver creator ID. Present for any successful creator response, including provisional single-platform creators. Store and reuse this ID for consistency across API calls.

​
redirect
CreatorRedirectInfo · object

Present when the requested creator_id has been merged into another creator. Clients should update any stored ID to redirect.canonical_creator_id.

Example:
{
  "canonical_creator_id": "cb4f53f0-c905-4c0a-86df-9a6c7551c408",
  "reason": "merged",
  "requested_creator_id": "97ca4d8c-c1b2-4c73-a4f0-7ac6bb05e0cf"
}
​
audience
CreatorAudience · object

Directional audience demographics. Only present when include=audience is specified. age.min_age/max_age is a directional envelope; age.segments contains explicit percentage buckets and may be partial.