Creator Profile by URL

GET

creators

curl --request GET \
  --url https://api.upriver.ai/v1/creators \
  --header 'X-API-Key: <api-key>'

const options = {method: 'GET', headers: {'X-API-Key': '<api-key>'}};

fetch('https://api.upriver.ai/v1/creators', options)
  .then(res => res.json())
  .then(res => console.log(res))
  .catch(err => console.error(err));

<?php

$curl = curl_init();

curl_setopt_array($curl, [
  CURLOPT_URL => "https://api.upriver.ai/v1/creators",
  CURLOPT_RETURNTRANSFER => true,
  CURLOPT_ENCODING => "",
  CURLOPT_MAXREDIRS => 10,
  CURLOPT_TIMEOUT => 30,
  CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
  CURLOPT_CUSTOMREQUEST => "GET",
  CURLOPT_HTTPHEADER => [
    "X-API-Key: <api-key>"
  ],
]);

$response = curl_exec($curl);
$err = curl_error($curl);

curl_close($curl);

if ($err) {
  echo "cURL Error #:" . $err;
} else {
  echo $response;
}

package main

import (
	"fmt"
	"net/http"
	"io"
)

func main() {

	url := "https://api.upriver.ai/v1/creators"

	req, _ := http.NewRequest("GET", url, nil)

	req.Header.Add("X-API-Key", "<api-key>")

	res, _ := http.DefaultClient.Do(req)

	defer res.Body.Close()
	body, _ := io.ReadAll(res.Body)

	fmt.Println(string(body))

}

require 'uri'
require 'net/http'

url = URI("https://api.upriver.ai/v1/creators")

http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true

request = Net::HTTP::Get.new(url)
request["X-API-Key"] = '<api-key>'

response = http.request(request)
puts response.read_body

{
  "bio": {
    "skip_reason": {
      "code": "<string>",
      "minimum_subscribers": 123,
      "platform": "<string>"
    },
    "summary": "MrBeast is a YouTube creator known for expensive stunts and philanthropy."
  },
  "channels": [
    {
      "platform": "<string>",
      "handle": "<string>",
      "url": "<string>",
      "platform_id": "UCBcRF18a7Qf58cCRy5xuWwQ",
      "display_name": "MrBeast",
      "channel_relationship": "attached",
      "profile_pic_url": "https://d111111abcdef8.cloudfront.net/creator-avatars/v1/...",
      "subscriber_count": 4227,
      "subscriber_count_text": "4.2K",
      "follower_bucket": {
        "id": "<string>",
        "display": "<string>",
        "min_followers": 1,
        "max_followers": 49999
      },
      "engagement_metrics": {
        "avg_views": 125000,
        "avg_likes": 5000,
        "avg_comments": 500,
        "avg_engagement_rate": 0.05
      },
      "video_metrics": {
        "avg_duration_seconds": 615,
        "lookback_weeks": 12,
        "pct_over_8m": 66.7,
        "uploads_per_week": 1.75,
        "weeks_observed": 12,
        "window_complete": true
      },
      "relative_metrics": {
        "engagement": {
          "benchmark_basis": {
            "platform": "<string>",
            "follower_bucket_id": "<string>",
            "benchmark_date": "<string>",
            "content_category": {
              "id": "<string>",
              "name": "<string>"
            }
          },
          "avg_views": {},
          "avg_engagement_rate": {}
        }
      }
    }
  ],
  "associated_creators": [
    {
      "creator_id": "<string>"
    }
  ],
  "labels": [
    {
      "id": "<string>",
      "name": "<string>",
      "level": 1,
      "parent_id": "beauty"
    }
  ],
  "tags": [
    {
      "id": "<string>",
      "name": "<string>"
    }
  ],
  "creator_id": "<string>",
  "emails": [
    "press@creator.com"
  ],
  "redirect": {
    "canonical_creator_id": "cb4f53f0-c905-4c0a-86df-9a6c7551c408",
    "reason": "merged",
    "requested_creator_id": "97ca4d8c-c1b2-4c73-a4f0-7ac6bb05e0cf"
  },
  "skipped_enrichments": {
    "fields": [],
    "reason": {
      "code": "<string>",
      "minimum_subscribers": 123,
      "platform": "<string>"
    }
  },
  "audience": {
    "skip_reason": {
      "code": "<string>",
      "minimum_subscribers": 123,
      "platform": "<string>"
    },
    "description": "Young female audience interested in comedy and lifestyle content.",
    "gender": {
      "value": "female",
      "percentage": 72,
      "confidence": "medium"
    },
    "age": {
      "min_age": 13,
      "max_age": 24,
      "segments": [
        {
          "percentage": 50,
          "min_age": 13,
          "max_age": 17
        }
      ],
      "confidence": "medium"
    },
    "geography": {
      "countries": [
        {
          "country": "<string>",
          "country_name": "United States",
          "percentage": 65
        }
      ],
      "international": true,
      "confidence": "medium"
    },
    "languages": {
      "value": "<string>",
      "breakdown": [
        {
          "language": "<string>",
          "percentage": 50
        }
      ],
      "confidence": "medium"
    }
  }
}

{
  "detail": [
    {
      "loc": [
        "<string>"
      ],
      "msg": "<string>",
      "type": "<string>"
    }
  ]
}

Authorizations

X-API-Key

string

header

required

Query Parameters

url

string

required

Known social media profile URL for the creator. Example: https://youtube.com/@handle

include

string[]

Optional expansions to include in the response.

The same include options are available on GET /v1/creators (lookup by URL) and GET /v1/creators/{creator_id} (lookup by Upriver creator ID).

Include values and what each adds:

engagement_metrics: Recent per-channel engagement performance (average views, likes, comments, engagement rate). Returned as channels[].engagement_metrics.
video_metrics: Per-channel upload cadence and duration-based inventory signals over a trailing 12-week window (YouTube). Returned as channels[].video_metrics.
relative_metrics: Per-channel public benchmark summaries compared with similar creators. Returned as channels[].relative_metrics.
bio: Creator summary and key context. Returned as top-level bio.
audience: Directional audience demographics (age, gender, geography). Returned as top-level audience.
brand_safety: Brand safety advisories with citations. Returned as top-level brand_safety.
email: Public contact email addresses the creator has published for business inquiries, gathered across their linked channels. Returned as top-level emails.
creator_id: Backward-compatible no-op; creator_id is always returned.

Format:

Repeat params: ?include=engagement_metrics&include=bio
CSV: ?include=engagement_metrics,bio

Response

Successful Response

Response returned by the creator get endpoint.

bio

CreatorBio · object | null

Biographical summary of the creator. Only present when include=bio is specified.

Show child attributes

channels

CreatorPlatform · object[]

Social media channels for the creator across supported platforms.

Show child attributes

associated_creators

CreatorAssociatedCreator · object[]

Distinct associated creator clusters related to this creator.

Show child attributes

labels

CreatorLabel · object[]

Descriptive labels for the creator. Includes stable categories (type='category', use for filtering) and dynamic tags (type='tag'). See /media_categories for the full category taxonomy.

Show child attributes

tags

CreatorTag · object[]

deprecated

DEPRECATED: Use 'labels' instead. This field will be removed in a future version.

Show child attributes

creator_id

string | null

Upriver creator ID. Present for any successful creator response, including provisional single-platform creators. Store and reuse this ID for consistency across API calls.

emails

string[] | null

Public contact email addresses for the creator, if any are available. Returned only when requested via include=email.

Example:

["press@creator.com"]

redirect

CreatorRedirectInfo · object | null

Present when the requested creator_id has been merged into another creator. Clients should update any stored ID to redirect.canonical_creator_id.

Show child attributes

Example:

{
  "canonical_creator_id": "cb4f53f0-c905-4c0a-86df-9a6c7551c408",
  "reason": "merged",
  "requested_creator_id": "97ca4d8c-c1b2-4c73-a4f0-7ac6bb05e0cf"
}

skipped_enrichments

CreatorSkippedEnrichments · object | null

Compact metadata for requested enrichments that were skipped and therefore omitted from their top-level keys.

Show child attributes

audience

CreatorAudience · object | null

Directional audience demographics. Only present when include=audience is specified. age.min_age/max_age is a directional envelope; age.segments contains explicit percentage buckets and may be partial.

Show child attributes

⌘I

Creator Profile by URL

curl --request GET \
  --url https://api.upriver.ai/v1/creators \
  --header 'X-API-Key: <api-key>'

const options = {method: 'GET', headers: {'X-API-Key': '<api-key>'}};

fetch('https://api.upriver.ai/v1/creators', options)
  .then(res => res.json())
  .then(res => console.log(res))
  .catch(err => console.error(err));

<?php

$curl = curl_init();

curl_setopt_array($curl, [
  CURLOPT_URL => "https://api.upriver.ai/v1/creators",
  CURLOPT_RETURNTRANSFER => true,
  CURLOPT_ENCODING => "",
  CURLOPT_MAXREDIRS => 10,
  CURLOPT_TIMEOUT => 30,
  CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
  CURLOPT_CUSTOMREQUEST => "GET",
  CURLOPT_HTTPHEADER => [
    "X-API-Key: <api-key>"
  ],
]);

$response = curl_exec($curl);
$err = curl_error($curl);

curl_close($curl);

if ($err) {
  echo "cURL Error #:" . $err;
} else {
  echo $response;
}

package main

import (
	"fmt"
	"net/http"
	"io"
)

func main() {

	url := "https://api.upriver.ai/v1/creators"

	req, _ := http.NewRequest("GET", url, nil)

	req.Header.Add("X-API-Key", "<api-key>")

	res, _ := http.DefaultClient.Do(req)

	defer res.Body.Close()
	body, _ := io.ReadAll(res.Body)

	fmt.Println(string(body))

}

require 'uri'
require 'net/http'

url = URI("https://api.upriver.ai/v1/creators")

http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true

request = Net::HTTP::Get.new(url)
request["X-API-Key"] = '<api-key>'

response = http.request(request)
puts response.read_body

{
  "bio": {
    "skip_reason": {
      "code": "<string>",
      "minimum_subscribers": 123,
      "platform": "<string>"
    },
    "summary": "MrBeast is a YouTube creator known for expensive stunts and philanthropy."
  },
  "channels": [
    {
      "platform": "<string>",
      "handle": "<string>",
      "url": "<string>",
      "platform_id": "UCBcRF18a7Qf58cCRy5xuWwQ",
      "display_name": "MrBeast",
      "channel_relationship": "attached",
      "profile_pic_url": "https://d111111abcdef8.cloudfront.net/creator-avatars/v1/...",
      "subscriber_count": 4227,
      "subscriber_count_text": "4.2K",
      "follower_bucket": {
        "id": "<string>",
        "display": "<string>",
        "min_followers": 1,
        "max_followers": 49999
      },
      "engagement_metrics": {
        "avg_views": 125000,
        "avg_likes": 5000,
        "avg_comments": 500,
        "avg_engagement_rate": 0.05
      },
      "video_metrics": {
        "avg_duration_seconds": 615,
        "lookback_weeks": 12,
        "pct_over_8m": 66.7,
        "uploads_per_week": 1.75,
        "weeks_observed": 12,
        "window_complete": true
      },
      "relative_metrics": {
        "engagement": {
          "benchmark_basis": {
            "platform": "<string>",
            "follower_bucket_id": "<string>",
            "benchmark_date": "<string>",
            "content_category": {
              "id": "<string>",
              "name": "<string>"
            }
          },
          "avg_views": {},
          "avg_engagement_rate": {}
        }
      }
    }
  ],
  "associated_creators": [
    {
      "creator_id": "<string>"
    }
  ],
  "labels": [
    {
      "id": "<string>",
      "name": "<string>",
      "level": 1,
      "parent_id": "beauty"
    }
  ],
  "tags": [
    {
      "id": "<string>",
      "name": "<string>"
    }
  ],
  "creator_id": "<string>",
  "emails": [
    "press@creator.com"
  ],
  "redirect": {
    "canonical_creator_id": "cb4f53f0-c905-4c0a-86df-9a6c7551c408",
    "reason": "merged",
    "requested_creator_id": "97ca4d8c-c1b2-4c73-a4f0-7ac6bb05e0cf"
  },
  "skipped_enrichments": {
    "fields": [],
    "reason": {
      "code": "<string>",
      "minimum_subscribers": 123,
      "platform": "<string>"
    }
  },
  "audience": {
    "skip_reason": {
      "code": "<string>",
      "minimum_subscribers": 123,
      "platform": "<string>"
    },
    "description": "Young female audience interested in comedy and lifestyle content.",
    "gender": {
      "value": "female",
      "percentage": 72,
      "confidence": "medium"
    },
    "age": {
      "min_age": 13,
      "max_age": 24,
      "segments": [
        {
          "percentage": 50,
          "min_age": 13,
          "max_age": 17
        }
      ],
      "confidence": "medium"
    },
    "geography": {
      "countries": [
        {
          "country": "<string>",
          "country_name": "United States",
          "percentage": 65
        }
      ],
      "international": true,
      "confidence": "medium"
    },
    "languages": {
      "value": "<string>",
      "breakdown": [
        {
          "language": "<string>",
          "percentage": 50
        }
      ],
      "confidence": "medium"
    }
  }
}

{
  "detail": [
    {
      "loc": [
        "<string>"
      ],
      "msg": "<string>",
      "type": "<string>"
    }
  ]
}

API Reference

Guides

Agents + LLMs

Updates

Authorizations

Query Parameters

Response