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GET
/
v1
/
creators
/
{creator_id}
Creator Profile by ID
curl --request GET \
  --url https://api.upriver.ai/v1/creators/{creator_id} \
  --header 'X-API-Key: <api-key>'
{
  "channels": [
    {
      "platform": "youtube",
      "handle": "@creator",
      "url": "https://www.youtube.com/@creator"
    }
  ],
  "labels": [],
  "tags": [],
  "creator_id": "cb4f53f0-c905-4c0a-86df-9a6c7551c408",
  "stable_creator_id": "cb4f53f0-c905-4c0a-86df-9a6c7551c408",
  "redirect": {
    "requested_creator_id": "97ca4d8c-c1b2-4c73-a4f0-7ac6bb05e0cf",
    "canonical_creator_id": "cb4f53f0-c905-4c0a-86df-9a6c7551c408",
    "reason": "merged"
  }
}

Authorizations

​
X-API-Key
string
header
required

Path Parameters

​
creator_id
string
required

Query Parameters

​
include
string[]

Optional expansions to include in the response.

The same include options are available on GET /v1/creators (lookup by URL) and GET /v1/creators/{creator_id} (lookup by stable ID).

Include values and what each adds:

  • engagement_metrics: Recent per-channel engagement performance (average views, likes, comments, engagement rate). Returned as channels[].engagement_metrics.
  • video_metrics: Per-channel upload cadence and duration-based inventory signals over a trailing 12-week window (YouTube). Returned as channels[].video_metrics.
  • relative_metrics: Per-channel public benchmark summaries compared with similar creators. Returned as channels[].relative_metrics.
  • bio: Creator summary and key context. Returned as top-level bio.
  • audience: Directional audience demographics (age, gender, geography). Returned as top-level audience.
  • brand_safety: Brand safety advisories with citations. Returned as top-level brand_safety.
  • creator_id: Backward-compatible no-op; creator_id is always returned.

Format:

  • Repeat params: ?include=engagement_metrics&include=bio
  • CSV: ?include=engagement_metrics,bio

See Creator Engagement Metrics for metric definitions and edge cases.

Response

Canonical creator payload. When a previously stored creator ID has been merged into another creator, the response still returns HTTP 200 with the canonical creator body, a redirect object in the JSON payload, and an X-Creator-Redirect response header.

Response returned by the creator get endpoint.

​
bio
CreatorBio · object

Biographical summary of the creator. Only present when include=bio is specified.

​
channels
CreatorPlatform · object[]

Social media channels for the creator across supported platforms.

​
labels
CreatorLabel · object[]

Descriptive labels for the creator. Includes stable categories (type='category', use for filtering) and dynamic tags (type='tag'). See /media_categories for the full category taxonomy.

​
tags
CreatorTag · object[]
deprecated

DEPRECATED: Use 'labels' instead. This field will be removed in a future version.

​
creator_id
string | null

Stable Upriver creator ID. Present for any successful creator response, including provisional single-platform creators. Store and reuse this ID for consistency across API calls.

​
redirect
CreatorRedirectInfo · object

Present when the requested creator_id has been merged into another creator. Clients should update any stored ID to redirect.canonical_creator_id.

Example:
{
  "canonical_creator_id": "cb4f53f0-c905-4c0a-86df-9a6c7551c408",
  "reason": "merged",
  "requested_creator_id": "97ca4d8c-c1b2-4c73-a4f0-7ac6bb05e0cf"
}
​
audience
CreatorAudience · object

Directional audience demographics. Only present when include=audience is specified. age.min_age/max_age is a directional envelope; age.segments contains explicit percentage buckets and may be partial.