Sponsors

GET

sponsors

cURL

curl -X GET 'https://api.upriver.ai/v1/sponsors?industry=tech' \
  -H 'X-API-Key: YOUR_API_KEY'

const options = {method: 'GET', headers: {'X-API-Key': '<api-key>'}};

fetch('https://api.upriver.ai/v1/sponsors', options)
  .then(res => res.json())
  .then(res => console.log(res))
  .catch(err => console.error(err));

<?php

$curl = curl_init();

curl_setopt_array($curl, [
  CURLOPT_URL => "https://api.upriver.ai/v1/sponsors",
  CURLOPT_RETURNTRANSFER => true,
  CURLOPT_ENCODING => "",
  CURLOPT_MAXREDIRS => 10,
  CURLOPT_TIMEOUT => 30,
  CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
  CURLOPT_CUSTOMREQUEST => "GET",
  CURLOPT_HTTPHEADER => [
    "X-API-Key: <api-key>"
  ],
]);

$response = curl_exec($curl);
$err = curl_error($curl);

curl_close($curl);

if ($err) {
  echo "cURL Error #:" . $err;
} else {
  echo $response;
}

package main

import (
	"fmt"
	"net/http"
	"io"
)

func main() {

	url := "https://api.upriver.ai/v1/sponsors"

	req, _ := http.NewRequest("GET", url, nil)

	req.Header.Add("X-API-Key", "<api-key>")

	res, _ := http.DefaultClient.Do(req)

	defer res.Body.Close()
	body, _ := io.ReadAll(res.Body)

	fmt.Println(string(body))

}

require 'uri'
require 'net/http'

url = URI("https://api.upriver.ai/v1/sponsors")

http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true

request = Net::HTTP::Get.new(url)
request["X-API-Key"] = '<api-key>'

response = http.request(request)
puts response.read_body

{
  "results": [
    {
      "partner_name": "Microsoft",
      "most_recent_ad": {
        "publication_name": "TechCrunch",
        "publication_url": "https://techcrunch.com",
        "publication_categories": [
          "technology",
          "startups"
        ],
        "publication_platform": "substack",
        "content_url": "https://example.com/article",
        "sponsor_type": "explicit_ad",
        "monetization_type": "paid_partnership",
        "disclosure_tier": "platform_verified",
        "published_date": "2024-03-15",
        "evidence": {
          "source": "transcript",
          "excerpt": "...thanks to Acme for sponsoring today's video--use code GADGET for 10%...",
          "offset_seconds": 92.5,
          "confidence": 0.88
        }
      },
      "sponsor_id": "br_0123456789abcdef",
      "sponsor_domain": "microsoft.com",
      "sponsor_linkedin_url": "https://www.linkedin.com/company/microsoft",
      "sponsor_description": "<string>",
      "total_ads_found": 5
    }
  ],
  "total_count": 123,
  "industry_category": "<string>",
  "next_cursor": "<string>",
  "has_more": false
}

{
  "detail": [
    {
      "loc": [
        "<string>"
      ],
      "msg": "<string>",
      "type": "<string>"
    }
  ]
}

Use this endpoint to find brands that have sponsored creators. Each result groups the matching placements under one sponsor name and includes summary counts plus the most recent placement. A sponsor can appear in more than one result when its name is spelled differently. Those results can share a sponsor_id; when it is present, use that ID to identify the same sponsor across name variants. The most recent placement includes monetization_type, disclosure_tier, and the legacy sponsor_type label. To see every sponsored post, use List sponsorships. See Sponsorship types for field definitions and differences between Instagram and TikTok labels.

Authorizations

X-API-Key

string

header

required

Query Parameters

categories

string[] | null

Content-vertical phrases or keywords (e.g. 'consumer tech', 'startup tools', 'personal finance'). Not brand or company names. Free-form strings are normalized to our standard category taxonomy and used to scope the search. Mutually exclusive with publication_url.

Maximum array length: 3

Example:

["consumer tech", "startup tools"]

publication_url

string | null

A creator's publication URL (YouTube channel, Substack newsletter, podcast, etc.) to find its sponsors. Mutually exclusive with categories.

Example:

"https://techweekly.substack.com"

platforms

string[] | null

Platforms to include when searching for sponsors. If omitted, results include all available platforms.

Example:

["substack", "podcast"]

confidence_threshold

number

default:0.5

Minimum sponsorship confidence threshold

Required range: 0 <= x <= 1

limit

integer

default:20

Maximum number of results per page. Requesting more than 20 results requires a credits-based plan.

Required range: 1 <= x <= 50

cursor

string | null

Pagination cursor from previous response's next_cursor field

include_evidence

boolean

default:false

Include structured evidence for the most recent ad (source, excerpt, and transcript offset when available)

sponsor_types

string[] | null

Only return sponsors with a placement whose sponsor_type is one of these values. When omitted, defaults to ['explicit_ad', 'implicit_ad', 'affiliate', 'promotion', 'unknown']. Other valid values include: 'merch_store', 'self_promotion'.

Example:

[
  "explicit_ad",
  "implicit_ad",
  "affiliate",
  "promotion",
  "unknown"
]

sponsor_type

string[] | null

Alternate name for sponsor_types; accepts one or more values.

days_back

integer

default:90

Time window in days (default 90). Ignored when since is provided.

Required range: 1 <= x <= 365

since

string | null

Start date (YYYY-MM-DD, inclusive). Overrides days_back. Required when until is provided.

until

string | null

End date (YYYY-MM-DD, inclusive). Defaults to today when only since is provided.

sort_by

enum<string>

default:total_ads

Sort order for results. 'total_ads' (default) ranks brands by number of placements. 'recent' ranks by most recent ad date.

Available options:

total_ads,

recent

Response

Successful Response

Response for simplified partner search by industry

results

SimplifiedPartnerSearchResult · object[]

required

List of partner content results

Show child attributes

total_count

integer

required

Number of results in the current page (not a grand total)

industry_category

string | null

The industry category searched

next_cursor

string | null

Cursor for fetching the next page of results

has_more

boolean

default:false

Whether there are more results available

⌘I

cURL

curl -X GET 'https://api.upriver.ai/v1/sponsors?industry=tech' \
  -H 'X-API-Key: YOUR_API_KEY'

const options = {method: 'GET', headers: {'X-API-Key': '<api-key>'}};

fetch('https://api.upriver.ai/v1/sponsors', options)
  .then(res => res.json())
  .then(res => console.log(res))
  .catch(err => console.error(err));

<?php

$curl = curl_init();

curl_setopt_array($curl, [
  CURLOPT_URL => "https://api.upriver.ai/v1/sponsors",
  CURLOPT_RETURNTRANSFER => true,
  CURLOPT_ENCODING => "",
  CURLOPT_MAXREDIRS => 10,
  CURLOPT_TIMEOUT => 30,
  CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
  CURLOPT_CUSTOMREQUEST => "GET",
  CURLOPT_HTTPHEADER => [
    "X-API-Key: <api-key>"
  ],
]);

$response = curl_exec($curl);
$err = curl_error($curl);

curl_close($curl);

if ($err) {
  echo "cURL Error #:" . $err;
} else {
  echo $response;
}

package main

import (
	"fmt"
	"net/http"
	"io"
)

func main() {

	url := "https://api.upriver.ai/v1/sponsors"

	req, _ := http.NewRequest("GET", url, nil)

	req.Header.Add("X-API-Key", "<api-key>")

	res, _ := http.DefaultClient.Do(req)

	defer res.Body.Close()
	body, _ := io.ReadAll(res.Body)

	fmt.Println(string(body))

}

require 'uri'
require 'net/http'

url = URI("https://api.upriver.ai/v1/sponsors")

http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true

request = Net::HTTP::Get.new(url)
request["X-API-Key"] = '<api-key>'

response = http.request(request)
puts response.read_body

{
  "results": [
    {
      "partner_name": "Microsoft",
      "most_recent_ad": {
        "publication_name": "TechCrunch",
        "publication_url": "https://techcrunch.com",
        "publication_categories": [
          "technology",
          "startups"
        ],
        "publication_platform": "substack",
        "content_url": "https://example.com/article",
        "sponsor_type": "explicit_ad",
        "monetization_type": "paid_partnership",
        "disclosure_tier": "platform_verified",
        "published_date": "2024-03-15",
        "evidence": {
          "source": "transcript",
          "excerpt": "...thanks to Acme for sponsoring today's video--use code GADGET for 10%...",
          "offset_seconds": 92.5,
          "confidence": 0.88
        }
      },
      "sponsor_id": "br_0123456789abcdef",
      "sponsor_domain": "microsoft.com",
      "sponsor_linkedin_url": "https://www.linkedin.com/company/microsoft",
      "sponsor_description": "<string>",
      "total_ads_found": 5
    }
  ],
  "total_count": 123,
  "industry_category": "<string>",
  "next_cursor": "<string>",
  "has_more": false
}

{
  "detail": [
    {
      "loc": [
        "<string>"
      ],
      "msg": "<string>",
      "type": "<string>"
    }
  ]
}

API Reference

Guides

Agents + LLMs

Updates

Authorizations

Query Parameters

Response