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What is Upriver?

Upriver provides an API that turns what’s happening online into real-time, reliable context for AI applications.

Core Features

Upriver specializes in evidence-backed analysis on norms, influences, and aesthetics that come from online communities.
  • Brands: brands and how they’re being discussed
  • Products: product mentions and use cases
  • Creators: relevant creators and social profiles
  • Audiences: personas, interests, language, and humor
  • Trends: topics and formats gaining attention
  • Sponsorships: Brand-creator relationships and placements
Developers blend Upriver’s external data with internal data for uses cases like:

Content Generation

Ground AI outputs in what people actually care about

Search and Match

Power discovery and recommendations using relevance signals

Targeting

Identify relevant brands, creators, or audiences

Enrichment

Surface our insights directly to end users

Get Started

To get an API key, schedule an intro call:

Schedule 1:1 Call

20-minute intro call to share about your specific use case and see how Upriver can help.